However, from 2017-2018, Cover Corp graudually shifted the direction of the Hololive project from a streaming platform to the idol-styled VTuber group it is famous for now, after Nijisanji's skyrocketing popularity inside Japan demonstrated the potential for VTuber streaming.įrom 2018-2019, hololive rapidly gained popularity within China and Japan (and elsewhere in Asia), significantly expanding its talent pool across several waves and even establishing a Chinese branch. Cover initially envisioned Hololive as a platform that other streamers would use, and their first talent, Tokino Sora, was intended as more of a tech showcase. Hololive was originally the name of a smartphone app developed by Cover in 2017 that allowed for 3D motion-captured virtual character live streaming (inspired by Kizuna AI who kickstarted the VTuber world in 2016).
The main channel also produces scripted 3D anime shorts featuring the members' fictional avatars.Ĭover Corporation, established in 2016, was originally focused on the development of AR and VR technologies. Although marketed as a team of idols, members of the group primarily make Let's Play and variety content livestreams on YouTube (Hololive CN members though primarily streamed on Bilibili). Hololive is a Virtual YouTuber group founded and operated by Cover Corporation.
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